Last Updated: March 31, 2023
Masimo Corp. and its affiliates and subsidiaries (“ Masimo,” “ we,” “ our,” “ us”) provide this General Privacy Notice (“ Privacy Notice”) to explain how we collect, use, store, share and otherwise process the personal information (also referred to as “personal data”) of our customers, prospects, business partners, service providers, individuals who visit our websites, and those who communicate with us about our products and services (collectively, “ Masimo Services”), as well as individuals who attend our events (“ you,” “ your,”), and rights you may have under applicable data privacy and protection laws.
Masimo is a global company and any information you provide or we collect may be available to Masimo and all its affiliates and subsidiaries, as well as its service providers around the world. This means that your personal information may be accessed or transferred to these entities located in a country other than the country in which you reside, including to the United States. Regardless of the country, Masimo will ensure your personal information is protected as described in this Privacy Notice and in accordance with applicable law. Please see Section 13 “Transfers” for additional information.
By visiting and using this site, you consent to the collection, use, storage, sharing, and otherwise processing of your personal information. Additional Information and Rights. For information about your privacy rights and how we process your personal information, review Section 12 “Your Rights” below, as well as Section 16 “Additional Information for Individuals in Certain Jurisdictions ,” which includes supplemental information about privacy rights for residents of certain jurisdictions.
If you reside in California, please refer to our California Privacy Notice for additional information about the categories of personal information we collect and your rights under California privacy laws.
Additional Notices. This General Privacy Notice applies to those individuals listed above. Additional notices may be provided to those individuals who use our products and services (for example, our wearables and related health Apps). In those situations, please refer to the privacy notice specific to that Masimo product or service. To the extent there is a conflict between this General Privacy Notice and the additional notice, the additional notice will control with respect to the personal information subject to that specific product or service.
You can click any of the links below to jump down to that specific area of this Privacy Notice.
Depending on the specific Masimo Services you use and how you use them, we may collect the following types of personal information about you, which we have grouped together as follows:
Personal information Collected Directly from You:
Personal information from Third Parties
We may collect personal information about you from third parties, such as social media platforms, analytics companies, or other third parties:
Personal information Collected Automatically
We automatically collect personal information related to your use of Masimo Services and interactions with us and others, including information we collect automatically (e.g., using cookies and pixel tags), as well as information we derive about you and your use of the Masimo Services. Such information includes:
We refer to the above groups of personal information by their respective sub-heading (e.g., Identifying Information) throughout this Privacy Notice.
Certain data protection laws, including the General Data Protection Regulation (“GDPR”), UK data protection laws and Swiss data protection law, require that we inform you of the legal bases for our processing of your personal information. Pursuant to such data protection laws (where applicable), we process personal information generally on the legal bases set forth below:
We have set out below a general description of the purposes for which we may collect, use, or otherwise process personal information. For each purpose, we identify the groups of personal information we use for that purpose.
|Purposes of Use
|Category of Personal Information Concerned
|Legal Basis under Relevant Privacy Laws
To manage our relationship with you which includes:
To customize and tailor our marketing communications to you and personalize your experiences, for example within Masimo Services
To interact with you on social media
To plan and administer an event that you sign up to attend, including related to registration, attendance, connecting you with other event attendees, and contacting you about relevant events and Services
We do not sell, rent, or loan your personal information for monetary or other valuable consideration. We may share your personal information that we collect for the above-described purposes to third parties listed below pursuant to a contract or with your consent.
Please see our CA Privacy Notice and our Cookie Notice for additional disclosures and information.
We may also use and disclose aggregated, anonymous, and other non-identifiable data related to our business and Masimo Services for quality control, analytics, research, development, and other purposes.
When you visit our website, we collect your personal information, such as Activities and Usage information. These can include cookies, pixel tags, web beacons, log files, APIs, scripts, and other similar tracking technologies. Through these technologies, we may also collect data about your web activities, enable targeted advertising, or for analytics purposes.
If you wish to prevent cookies from tracking your activity on our website or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set; you can also delete cookies. The Help portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies.
We work with third parties, such as ad networks, channel partners, mobile ad networks, analytics and measurement services and others third party companies to personalize content and display advertising on third-party sites, such as on mobile apps and online services. We may share certain information with these third-party companies, and utilize cookies, pixels tags, and other tools to collect usage and browsing information within the Masimo Services, as well as on third-party sites, apps and services. This may include IP addresses, location information, device ID, cookies, pixels, advertising IDs, and other identifiers, as well as browsing information. We use this information to provide you with more relevant ads and content and to evaluate the success of such ads and content
If you are in the U.S., you can obtain more information and opt out of receiving targeted ads from participating third-party ad networks at aboutads.info/choices (Digital Advertising Alliance). You may also download the DAA AppChoices (youradchoices.com/appchoices) tool in order to help control interest-based advertising on your apps. In addition, users in the EU, may obtain more information at youronlinechoices.eu (European Interactive Digital Advertising Alliance).
Global Privacy Control (GPC) is a browser setting on your browser that notifies websites of your privacy preferences (such as “do not track”/ “do not share” or “opt-out” of the sharing of your personal information without your consent) by sending a signal to the website you visit. Our U.S. website is GPC signal enabled and recognizes your GPC signal preferences. In most cases, to send a GPC signal you will need to adjust your web browser’s settings or add an application or extension to your web browser to enable your browser to send GPC signals. For more information about Global Privacy Control, please visit https://globalprivacycontrol.org/
Some web browsers use other “Do Not Track” (DNT) type signals to communicate that you do not want to have your online activity tracked. Please note, not all browsers offer DNT options and DNT signals are not yet uniform. Therefore, we do not respond to all DNT signals.
We retain your personal information for as long as is necessary and relevant for our business, operations, to comply with legal holds, subpoenas, and other legal purposes. In addition, we retain your personal information where necessary to comply with law, prevent fraud, resolve disputes, troubleshoot problems, assist with investigation, to enforce our Terms and Conditions, and for other purposes permitted by law. When your personal information is no longer needed, we will dispose of it subject to applicable law unless the information is fully anonymized or aggregated and no longer identifiable to you.
Masimo Services are not directed at children under the age of sixteen (16). Children may only use Masimo’s products on the instructions, under the supervision, and with the consent, of their healthcare providers and parent or legal guardian. If we discover that a child under 16 has provided us with personal information in violation of applicable law, we will delete such information from our systems. If you are a parent and you believe we have collected your child’s personal information without your consent, please contact us as set forth below, in Section 15 “Contact Us”.”
We work to protect the security of your personal information by using organizational, technical, and administrative measures such as encryption of data in transit, configuring internal access controls based on the least privilege principle, and background checks of our employees and contractors. However, we cannot guarantee that your use of Masimo Services will be completely secure. We encourage you to use caution at all times. If you have reason to believe that your personal information has been compromised, please contact us immediately.
You may have rights under applicable data privacy and protection laws, which may include rights to access, review, modify or delete the personal information we hold about you. To submit a request to exercise any rights you may have under applicable privacy laws, please contact us by either:
Emailing us at [email protected]; or
Submitting your request using the webform available here
Depending on where you live, you may have additional rights, as described below, in Section 16 “Additional Information for Certain Jurisdictions .” Further, if you are a California resident, please review our California Privacy Notice , for specific information about your California Privacy Rights and how to exercise them.
For more information about our privacy practices and your privacy choices, you may contact us as described in Section 15 “Contact Us” section below.
Masimo and our service providers may transfer your personal information to, or access it, in jurisdictions (including the United States and other jurisdictions where we, our affiliates, subsidiaries, and service providers have operations) that do not include equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it, including through appropriate written data processing terms, data transfer agreements and/or other legally acceptable mechanisms according to applicable local laws.
If you are in the European Economic Area (“EEA”), the United Kingdom (“UK”), or Switzerland and we process your personal information in a jurisdiction that the European Commission has deemed to not provide an adequate level of data protection (a “third country”), we will implement measures to adequately protect your personal information, such as by putting in place standard contractual clauses as approved by the European Commission (the form for the standard contractual clauses can be found at https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en).
To obtain additional details of the mechanism under which your personal information is transferred, you may request such details by contacting us at the contact details listed in Section 15 “Contact Us” below.
This Privacy Notice is current as of the Effective Date set forth above. We may revise this Privacy Notice from time to time by making the revised document available through the Masimo Services and updating the “Effective Date” above. Where required by applicable law, we will also obtain your consent before processing your personal data for any purpose incompatible with the purposes disclosed to you at the time of collection.
To exercise your rights under applicable data privacy and protection laws, or if you have questions about the information in this Privacy Notice, please contact us using either one of the following contact details:
In writing to:
Attn: Data Privacy Office
Irvine, CA 92618
By email at [email protected]
By submitting the webform available here
Our toll-free number if you are in the USA: 1-888-914-9661 PIN:476536.
In this Section, we supplement the General Privacy Notice by providing: (i) additional information related to rights you may have under applicable privacy laws in the jurisdiction you reside; and (ii) applicable disclosures required by the privacy laws of these jurisdictions.
Who is the Data Controller
For purposes of this Privacy Notice, Masimo Österreich GmbH, Mariahilfer Straße 136, 1150 Wien, Austria is the controller of your persona data.
In addition to emailing us or using our webform as described underSection 15 “Contact Us”, individuals in the EEA, UK, and Switzerland can also contact our data protection officer Dr. Sebastian Kraska at [email protected]. Masimo’s UK representative is Masimo Europe Limited, Matrix House, Basing View, Basingstoke - Hampshire RG21 4DZ
In the EEA, UK, Switzerland, and Turkey you have the following additional rights, subject to the conditions and limitations under the GDPR or other applicable local data privacy and protection laws:
Individuals in Turkey, also have the following additional rights, subject to the conditions under applicable data protection law:
You may view a list of supervisory authorities in the EEA, UK and Switzerland and their respective contact information here:
|Data protection authority’s website
You can exercise your rights by submitting a webform available here. Alternatively, you can also contact the Data Protection Officer Dr. Sebastian Kraska by email at [email protected] or Masimo’s Data Privacy Office by email at [email protected]. You can also contact us by mail at Masimo Österreich GmbH, Attn: Data Privacy Office, Mariahilfer Straße 136, 1150 Vienna, Austria.
If you reside in Singapore, the Personal Data Protection Act of Singapore (the “PDPA”) applies. If we use a term that the PDPA defines in this section for users in Singapore, the term has the same meaning as under the PDPA.
In Singapore, you have the following additional rights, subject to the conditions and limitations set forth under the PDPA:
(1) To withdraw consent and request that we stop collecting, using and/or disclosing your personal data for any or all the purposes listed in this or any other Privacy Notice we provide to you. The consent that you provide for the collection, use and disclosure of your personal data will remain valid until such time that it is withdrawn by you in writing.
(2) To request access to a copy of the personal data which we hold about you or information about the ways in which we use or disclose your personal data.
(3) To correct or update any of your personal data which we hold about you.
You can exercise your rights by submitting your request in writing or via email to our Data Protection Officer at[email protected] .
If you reside in Australia, the Australian Privacy Principles (“APPs”) as stated in the Privacy Act 1988 (the “Australian Privacy Act”) may apply to you. The following additional information supplements the disclosures provided in this General Privacy Notice above.
In addition to your rights stated in Section 10 “Your Rights,” in any requests to exercise your rights, please note to include:
Furthermore, you have the right to file a complaint to the Office of the Australian Information Commissioner by contacting 1300 363 992 or by visiting the website www.oaic.gov.au. Further information about the Australian Privacy Act and the APPs is also available from the Office of the Australian Information Commissioner.
If your personal information (as this term is defined under applicable Canadian federal and provincial law) was collected in Canada, it will be handled in accordance with the main body of this General Privacy Notice and applicable Canadian federal and substantially similar provincial privacy legislation. Please note the following additional aspects about how we handle your personal information:
Data Transfers Outside Canada/Quebec
In order to provide you with our Services, your personal information may be transferred to our affiliates, subsidiaries, or third-party service providers outside of Canada/Quebec, including to the United States. While located in those jurisdictions, your information will be subject to local law, including potential access by local law enforcement, which may be less protective of your personal information than under Canadian or European data protection law. As stated above, Masimo will ensure your personal information is transferred in accordance with applicable law and protected as described in this General Privacy Notice. Please see Section 13 “Transfers” above for additional information.
We will collect, use, or disclose your personal information when we have your consent, which may be express or implied depending on the circumstances, or as otherwise required or permitted by applicable law. You have the right to withdraw your consent, subject to legal and contractual restrictions. Should you withdraw your consent, we may not be able to provide all available Services to you.
Marketing and Promotional Materials
If you sign up to receive our newsletter or other materials about promotions or events, you may unsubscribe/opt-out at any time using either the link provided in the commercial electronic message sent to you or by contacting us using the methods set forth in Section 15 “Contact Us” above.
We will not send you any such materials unless we have your consent in accordance with Canadian law. Please not that even if you have opted out of receiving marketing communications from us, we may still contact you for other purposes. For example, we may contact you to provide communications you have consented to receive, regarding the services we provide to you, or if you contact us with an inquiry.
For rights including those relating to access, correction, and erasure, please see Section 12 above. of the main body of this General Privacy Notice. You may contact our Data Privacy Office should you have any questions or concerns about the handling of your personal information by using the methods set forth in Section 15 “Contact Us” above. We strive to address all such requests in a timely manner.
If you are located in the province of Quebec, we must reply to your request for access or rectification promptly and no later than 30 days after your request is received. If you are not satisfied with our response or you wish to file a formal complaint, you may always contact the Office of the Privacy Commissioner of Canada at 1-800-282-1376 (toll-free) or via regular mail: Office of the Privacy Commissioner of Canada, 30 Victoria Street, Gatineau, QC K1A 1H3. You may also contact the Office of the Privacy Commissioner in the provinces of British Columbia and Alberta or the Commission d’accàs à l’information in the province of Quebec, as applicable.